SUMMER ON SALE
CAMPAIGN
CAMPAIGN
Role: Design Lead
The Brief
Create a logo, offer lockup & hero image for a Summer sale campaign capturing the summer feel while highlighting the promotional offer.
The Process
Taking the information provided in the brief I collaborated with the Creative Director to establish the direction. From there, I created the logo and lockup in Adobe Illustrator and combined those elements with the selected hero image in Adobe Photoshop where final color corrections and adjustments were made to blend all of the elements together in a cohesive way.
Programs used
