Skills
Art Direction, Logo Design, Icon Design, Illustration
Print Design, Digital Design, Packaging design
Software
Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Adobe XD
Adobe Acrobat, Adobe Premiere, Adobe After Effects,
Figma, Microsoft Excel, Microsoft Powerpoint
Microsoft Word, Microsoft TEAMS
Microsoft Sharepoint, Asana
Awards
2016 Cedarfest, Illustration
2019 American Advertising Awards — Print Advertising
Work History
Princess Cruises | Art & Design Lead - Marketing, Sales, Content Automation (Oct 2023 - Present)
Responsibilities:
Lead a team of 4 designers (including a freelance production artist, freelance graphic designer, in-house production artist, and in-house Jr. Art Director) while supporting a larger creative team of 18 members, improving cross-functional collaboration and creative quality.
Direct the development of 360-degree campaign presentations, enabling stakeholders and executive leadership to visualize campaign executions across print, digital, social, and web channels, resulting in faster approvals and more impactful feedback.
Implement AI tools, including generative features in Photoshop for photo retouching and Adobe AJO and AEM for creative asset management and distribution, enhancing efficiency and automating customer journeys, leading to reduced project turnaround time.
Manage an average of 10 projects simultaneously, ranging from promotional campaigns to direct-to-consumer and B2B initiatives, overseeing concept development, design execution, and project delivery, ensuring alignment with brand strategy and marketing goals.
Princess Cruises | Senior Graphic Designer (Mar 2021 - Nov 2023)
Responsibilities:
Conceptualized and executed creative strategies for diverse marketing campaigns, ensuring cohesive visual messaging across digital and print media, social platforms, websites, and emails.Partnered with the marketing team to align all creative outputs with brand guidelines and objectives, enhancing the consistency and effectiveness of campaigns.
Mentored and guided junior designers, fostering skill development and ensuring high-quality, on-brand creative outputs that supported overall marketing goals.
Managed and delivered multiple concurrent projects, presenting polished design concepts to stakeholders and incorporating feedback to refine and finalize creative assets.
Contributed to the enhancement of the brand’s visual identity and style guide, ensuring consistency and modernity across all creative materials.
Princess Cruises | Graphic Designer (Sep 2013 - Mar 2021)
Responsibilities:
Created and implemented innovative design strategies for diverse marketing campaigns, resulting in visually compelling and brand-consistent materials across print and digital platforms.
Designed and delivered impactful company presentations that effectively conveyed brand messaging, addressing complex design challenges through creative problem-solving and innovation.
Collaborated with cross-functional teams to develop and execute a wide range of creative projects, ensuring alignment with campaign objectives through meticulous planning and execution.
Used strong communication skills to work closely with colleagues and stakeholders, ensuring successful project outcomes and seamless execution of creative initiatives.
Marzocchi Suspension | Art Director (Jun 2008 - May 2011)
Responsibilities:
Led the creative direction for the Creative Department, overseeing diverse projects including product graphics, packaging, advertising, catalogues, and trade show graphics, resulting in cohesive and high-quality brand presentations.
Directed the design and production of product graphics and packaging, ensuring alignment with brand identity and enhancing consumer understanding of product features through compelling visual elements.
Developed and executed integrated advertising campaigns across print and digital media, significantly enhancing brand visibility and effectively supporting multiple product launches.
Designed and managed the creation of catalogues and trade show graphics, delivering cohesive brand presentations that effectively engaged customers and industry professionals.
Collaborated with cross-functional teams to overcome design challenges, delivering creative solutions that enhanced marketing strategies and supported business objectives.
GINORMOUS Design Group | Partner/Creative Director (Dec 2009 - Dec 2013)
Responsibilities:
Directed and collaborated on the creative vision for projects while actively contributing to design execution, ensuring alignment with client objectives and delivering high-quality, innovative solutions.
Collaborated with the in-house and client teams to develop and execute innovative concepts and strategies for a diverse client portfolio, resulting in successful brand campaigns and long-term client relationships.
Successfully pitched and presented creative ideas to clients, balancing managerial responsibilities with hands-on design work to consistently deliver on client expectations and project goals.
Worked closely with clients and team members to develop unique branding solutions that effectively communicated the desired message, enhancing client satisfaction and brand consistency.
H3 Publications | Graphic/Web Designer & Illustrator (Jul 2006 - Aug 2007)
Responsibilities:
Designed and laid out magazines, incorporating dynamic illustrations that enhanced visual appeal and effectively engaged the target audience of action sports enthusiasts.
Designed and managed the publication’s website, maintaining a balance between visual aesthetics and functional excellence to ensure a seamless user experience.
Created and maintained the publication’s website from the ground up, regularly updating content to keep it fresh and engaging for users, contributing to sustained user interest.
Collaborated with the editorial team to produce a cohesive, visually captivating magazine that resonated with the action sports audience, enhancing reader engagement and brand loyalty.
Twentysix Magazine | Associate Art Director/Illustrator (Jul 2006 - Aug 2007)
Responsibilities:
Illustrated and designed the layout for an annual photography and illustration coffee table book, creating a visually captivating and cohesive publication that was well-received by readers.
Directed the visual style of the book, ensuring each page was aesthetically pleasing and thematically cohesive, contributing to a polished and unified final product.
Curated and managed illustrations, designed unique layouts, and collaborated with photographers, illustrators, and the editorial team to produce a visually compelling coffee table book.
Managed the project from concept to production, ensuring that every detail was executed to the highest standard, resulting in a high-quality publication that met all client expectations.
Skills
- Attention to Detail
- Creative Strategy
- Campaigns
- Graphic Arts
- Creative Problem Solving
- Communication
- Creative Work
Education
College of the Canyons 2005-2007 (Graphic Design)
Art Center College of design 2005-2005 (Graphic Design)
Lets work together!
Thank you!