SPELLBOUND EMAIL
Role: Design Lead
The Brief
Create announcement email for Spellbound, an all new extraordinary experience onboard Sun Princess created in partnership with the Magic Castle™
The Process
For this email marketing project promoting the Magic performance experience onboard Princess Cruises ships, I began by receiving renderings of the experience and branding assets from the Magic Castle team.
Leveraging these assets, I collaborated closely with our internal copywriting team to craft a narrative that would evoke a sense of intrigue and mystery, perfectly aligning with the enchanting nature of the experience. For the email design, I carefully extracted key elements from the provided assets and creatively developed new, complementary visuals using Photoshop to enhance the overall aesthetic.
Once both the design and copy direction were finalized, I worked with our email developer to seamlessly translate the Photoshop composition into a fully responsive, coded email, ensuring a captivating and engaging experience for recipients across all devices.
Programs used
