PLAYBILL SPREAD ADVERTISEMENT
Role: Design Lead
The Brief
Create a centerfold spread AD that will be featured in every Playbill for Broadway and off-Broadway shows in New York City.
The goal of this AD is to build brand awareness with a new audience while increasing awareness that we sail from multiple ports around the United States.
The Process
Taking the information provided in the brief I collaborated with the Creative Director and Copywriter to establish tone and direction. From there, I created the layout for the advertisement utilizing the provided copy and selected brand photography to blend with brand design elements creating an advertisement that delivers on the requirements of the brief.
Programs used
