OPEN FOR SALE
CAMPAIGN
CAMPAIGN
Role: Design Lead
The Brief
Develop Key Art that will set the design and messaging direction for our Open for Sale campaigns, promoting the launch of new trade opportunities for the upcoming cruise season. The objective is to create visually compelling and cohesive key visuals that resonate with potential guests, capturing the excitement and exclusivity of booking early.
The Process
For this project, I collaborated closely with the copywriting team and Creative Director to establish a clear creative direction that would resonate with our target audience. Through brainstorming sessions and iterative feedback, we aligned on key messaging and design elements that captured the excitement and exclusivity of the upcoming cruise season.
Once the Key Art was finalized, I coordinated with my Production Artists to adapt and extend the developed visuals across various digital marketing channels. This ensured a cohesive and impactful presence across all platforms, effectively driving engagement and bookings.
Programs used
