MAKING IT HOME POSTCARDS
Role: Contract Designer / Illustrator
Role: Contract Designer / Illustrator
The Brief
Create a set of four postcards as greeting cards from Los Angeles, San Diego, San Jose, and Santa Barbara featuring landmarks of the cities combined with the homelessness that so many citizens of those cities experience. The goal was to encourage donations to PATH, a non-profit organization focused on helping the homeless.
The Process
Taking the information provided in the brief I collaborated with the Marketing team at PATH to come up with the concept direction. From this point, I created the custom illustrations and postcard designs for the campaign.
Programs used
