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CAMPAIGN
CAMPAIGN
Role: Design Lead
The Brief
Develop Key Art that will establish the design and messaging direction for a limited-time promotional campaign highlighting the Alaska trade.
This campaign offers up to $400 onboard credit, up to 40% off cruise fares, and a $99 deposit, making it an attractive offer for potential guests. The objective is to create visually compelling and cohesive key visuals that effectively communicate the value and urgency of this offer, while also capturing the allure and adventure of an Alaskan cruise. This Key Art will serve as the foundation for all campaign materials, driving awareness and encouraging bookings during the promotional period.
The Process
For this promotional campaign, I worked closely with the copywriting team and Creative Director to develop a creative direction that would effectively communicate the value and excitement of our limited-time offer for Alaska cruises.
Through collaborative brainstorming and iterative feedback, we refined key messaging and design elements that highlighted the appeal of up to $400 onboard credit, up to 40% off cruise fares, and a $99 deposit.
Once the Key Art was finalized, I coordinated with my Production Artists to adapt and extend these visuals across various digital marketing channels, ensuring a consistent and compelling presence that drove awareness and bookings during the promotion.
Programs used
